Strategic Marketing

Building Communities – Customer Events

Building Communities – Customer Events

epending on the reach of your sales teams, these CEOs may or may not have had direct contact with your company.  However, when they turn up, they will know who you are and what you do.   Their staff and line managers will also know they are attending.  Sales efforts are not required.  These time-poor individuals have joined your event.  That’s enough selling.

Establishing mutual understanding – Service Level Agreement

Establishing mutual understanding – Service Level Agreement

A powerful position in the market can be achieved for small business by clarifying what the mutual expectations are between the provision of your products and services and the client.  It is usually a big company, big contract, standard operating procedures and processes which require significant legal oversight.