craig saphin

Craig Saphin is a seasoned executive with over 28 years’ experience in Asia Pacific Operations. He has CEO, General Management, Executive and Non-Executive Directorship, Board oversight and full P&L experience for public, private and not-for-profit organisations.

His highly-developed skills set and experience includes strategy development and execution for growing businesses and turn-around for troubled entities.

His leadership philosophy is grounded in the investment in the right people, talent development and empowerment.

Previously Craig was Executive Director with the technology and HR services company, en Japan Inc., which is a publicly listed company in Tokyo. He also held the role of CEO at en world where he led the growth strategy of the recruitment company from 100 members in Japan to 800 members across seven countries across Asia and Australia in 5 years.

Before this, he worked in executive roles leading diverse teams in Australia, China, Japan and Asia for the US technology company, EFI Inc. and a Japanese company, Fuji Xerox.

As a CEO Craig was instrumental in driving business acquisition and post-merger integration projects in Japan, Australia, Thailand, Vietnam, Malaysia and India. He has managed startup companies in Korea, Singapore, China, and India.

Cross-culturally he has formed and lead diverse leadership teams across most of Asia, Japan, China and Australia.

Currently, through his company Craig Saphin Consulting, he is working with clients who are shareholders and CEOs to build strategies for their companies which result in a sustainable growth plan, future investment or an exit event.

Currently, as a none executive director, Craig holds a position on the board of Ignite Limited (ASX:IGN). He has also been a member of the nonprofit Western Sydney Migrant Resources Center.

Craig is a Certified Executive Coach and has an Executive MBA from AGSM in Sydney.


mohd sameer khan

With nearly 20 years’ experience driving PR, Marketing and Communications strategies whilst bringing creative ideas to life in India, Sameer is now in Australia and spear-heading the marketing initiatives for Craig Saphin Consulting.

Over his career, Sameer has led teams working on some of the world’s most iconic brands such as the Rolls Royce, Cadburys, JP Morgan, Master Card, Barclays Wealth Management, Deloitte & Touche, Ambit RSM, Kinetic Motors, Daikin.

Sameer knows what truly drives conversions, sold-out launches.

His passion and marketing experience in communications, brand building, public relations and digital marketing is focused on driving business success and revenue growth.

Prior to moving to Australia, Sameer has worked for the global advertising and PR agencies, as Ogilvy and Enterprise Nexus. Bitten by the entrepreneurial bug running his own marketing consultancy in Australia with demonstrable success at events management from product launches to roadshows and to press conferences.