How to Market Your Business as a Solopreneur - contributed by Chelsea Lamb

How to Market Your Business as a Solopreneur - contributed by Chelsea Lamb

Define Your Brand Message

Your messaging is how your business communicates with your customers and shares the values of your products in marketing content. You can think of your messaging as the key messages and statements you use to address your target market’s most pressing problems and present them with solutions through your products or services. Co-Pilot Marketing suggests asking yourself what exactly it is that you’re selling, focusing on the benefits customers can expect rather than the nitty gritty mechanics of your business.

A Better Business Means Finding and Doing What’s Best

A Better Business Means Finding and Doing What’s Best

The worst-kept secret of our times is that any business of any size can operate on a global scale thanks to technology. Depending on your business model, you may need to consider supply chains and warehousing. Still, technology has even helped level the playing field with more prominent players there, as well. If you aren’t taking full advantage of collaborative platforms or are working with outdated software, you are behind the competitive curve.

Customer Testimonial - Cameron Collins - Australian Veterinary Group

“I would also like to express my gratitude to you for giving up your time to guide and support me throughout the past year.

Your experience and insights have been very helpful in providing me with an external view of how to approach the issues facing our business.

These have included, my transition to a full-time managing Director, our new hospital development, the acquisition of an on-line business, dealing with a corporate buy-out offer and working out what to do with our Board evolution and Chair succession.

I feel we have made some progress and I have a better idea of where we should be heading. Your input has been extremely helpful.”

Cameron Collins

BVSc MANZCVS MRCVS GAICD

Managing Director

Australian Veterinary Group

https://sconeequinegroup.com.au/

Remotability

Remotability

Once upon a time at the beginning of the COVID-19 Pandemic (February 2020)

Over the last two decades, the remote working culture evolved at a slow pace. Many business contacts who are US-based have worked remotely from San Francisco or New York and been able to enjoy idyllic surrounds while holding down significant executive roles in global companies.

In Australia, remote working did not take off as quickly, and the traditional CBD and office environment became well established. The CBD workforce concentration has been so successful that even regional areas in Australia remain underdeveloped and relatively hard to access.

The COVID-19 pandemic has changed this paradigm. Our remote working culture is now evolving at a rapid pace. “Jumping in and out of zoom meetings” is becoming an integral part of the workday. The regional areas distant from the cities are becoming desired locations to achieve the Shangri-La of work-life balance.